TAG Heuer

TAG Heuer is a prestigious Swiss watch brand founded in 1860 by Edouard Heuer in St-Imier, Switzerland. Originally known as Heuer, the company quickly gained recognition for its innovative timekeeping instruments, including the first wrist chronograph and a patented oscillating pinion that revolutionized chronograph functionality. Known for its sporty aesthetic and precision engineering, TAG Heuer has become synonymous with motorsports, creating iconic models like the Carrera and Monaco that reflect its racing heritage. The brand continues to be a leader in Swiss watchmaking, combining traditional craftsmanship with modern technology while appealing to a global audience of watch enthusiasts.