What’s an Investment That’s More Reliable than the Stock Market? A Chanel Handbag, And Here’s Why

What’s an Investment That’s More Reliable than the Stock Market? A Chanel Handbag, And Here’s Why

Written by Kathryn Andes

Not everyone might believe you when you tell them a Chanel handbag could be a more reliable investment than the stock market. But with inflation at an 8% increase this year, the value of Chanel handbags is also on the rise, so you might not want to be so quick to shut down the idea of investing in luxury fashion.

You often hear fashion bloggers and influencers talk about buying luxury handbags as investment pieces. Investing in designer handbags from brands such as Chanel, Louis Vuitton, or Dior may not seem as traditional as putting your money in a Roth IRA. However, based on the brand’s price increases from 2019-2022 the numbers say otherwise.

There are many reasons why you should invest in a Chanel handbag, including the incredible quality of their leather, the resale value, the innovative craftsmanship, and of course the elevation of your own personal style.

Chanel Medallion Tote Bag

When buying a Chanel handbag, the resale market can be a better place to shop  than buying directly from Chanel, and here’s why. When you buy from consignment stores like DoubleTake, we guarantee that our designer pieces are authentic and in great condition. Not only will you be getting the best value for your purchase, priced below retail, but you can rest easy knowing that your handbag will go up in value for years to come.

Chanel Vintage Black Satin Crossbody

Investing in Chanel handbags is an easy, fashionable, and minimally volatile way to get a return on your investment. Chanel’s price increases have directly resulted in a rise in revenue, with consistent levels of product distribution. According to thefashionlaw.com, “the company reported $15.6 billion for the year ending on December 31, 2021 – up 49.6 percent compared to 2020 and 22.9 percent compared to 2019.” Meaning the brand is putting out the same amount of product, but gaining a significant rise in profit. The spike in earnings at Chanel and increased value of their handbags can be directly linked to their price increases over the past three years.

Source: Luxefront.com

What does this mean for consumers? It means that the best way for shoppers to get the most out of their Chanel handbag purchases is to shop on the resale market from stores like DoubleTake. After purchasing your handbag, it is important to keep it clean and in good condition, in order to retain its resale value. If you hold onto your Chanel handbag for years to come, and resell it when you’re ready for an updated bag, not only will you get your initial investment back, you will also make a profit.

Chanel Berry Leather Wallet on Chain

In an uncertain fiscal climate nearing a recession, diversifying your investments is a safe way to ensure income in the future. Things like NFTs, valuable art, luxury goods such as handbags and watches, in addition to stocks are an alternative way to have multiple sources of portfolio income. 

Browse our inventory of Chanel handbags online, there are so many beautiful bags available. From a wallet-on-chain to a camera bag, there is something for everyone. And follow us on Instagram, Facebook, and TikTok for more.






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