In 2004 Telfar Clemens launched his fashion label, Telfar based in NYC. Telfar came from humble beginnings. In 2017, Clemens famously redesigned White Castle’s uniforms. He then released a capsule collection that paid homage to the New York City neighborhoods the chain was found in. All proceeds from the capsule were used to bail minors out of Rikers Island. Telfar then won the CFDA/Vogue Fashion Fund award which he used to fund his brand. In 2018 he re-released the Telfar Shopping Bag that has since become synonymous with his brand.