The Longchamp brand was founded by Jean Cassegrain in 1948. He began by crafting luxury leather smoking pipes. After several successful years of business in the smoking goods industry, the company extended its brand to offer small leather goods and later women’s handbags, luggage, shoes, ready-to-wear, and men’s leather collection. The infamous horse logo stems from a famous horse racetrack in Paris, France named Longchamp or "long field." The brand is now beloved by celebrities, influencers, and fashion moguls.