Sonia Rykiel

Sonia Rykiel is an iconic French luxury fashion brand founded in 1968 by designer Sonia Rykiel, celebrated as the "Queen of Knits." Known for revolutionizing knitwear, the brand introduced innovative techniques like external seams and slogan-embellished sweaters, gaining fame with the "Poor Boy Sweater." By the early 1990s, Sonia Rykiel had expanded into a $75 million business, offering a range of women's, men's, and children's wear. After Rykiel's passing in 2016, the brand underwent restructuring and was acquired by brothers Eric and Michael Dayan in 2019, continuing its legacy of playful and innovative French fashion.