UGG exists to make self-expression comfortable for everyone. With a legacy rooted in comfort and confidence, UGG has evolved from its beginnings as a functional post-surf brand to a global symbol of laidback luxury. Founded by Brian Smith in the late 1970s after a transformative journey from Australia to California, UGG started with a simple yet bold idea: create sheepskin boots for surfers. Despite initial rejections, Brian’s perseverance led UGG to become a cultural phenomenon embraced by celebrities, influencers, and everyday people. Today, UGG continues to blend innovation with heritage, crafting timeless, high-quality products designed to inspire confidence and individuality. With a focus on responsible production and a commitment to inclusivity, UGG fosters a community where everyone’s unique self-expression is celebrated.
