Luxury Brands Are Adopting Sustainability Logos

Written by Kathryn Andes

It’s no secret that sustainability has become a major priority in retail, especially in the fashion industry. Designer labels such as Louis Vuitton, Prada, Moncler, Valentino, to name a few, have adopted sustainability logos for their brand. The fashion industry has been one of the biggest culprits of wastefulness, marketing over consumption and fast fashion.

However, luxury brands such as Louis Vuitton, Chanel, and Hermès have a history of under producing to create a high demand for their products. Not everyone can simply buy an Hermès handbag, they have limited availability and only offer certain bags to their high profile clients, mainly to uphold the brand’s status which results in a more opulent reputation for the brand, and a lower carbon footprint for the environment.

Today, luxury brands are joining the sustainability movement by incorporating sustainable logos such as the recycle symbol, which is replicated after the Mobius loop, showing three arrows all connecting in a clockwise direction.

Luxury Brands Are Adopting Sustainability Logos

Source: WWD.com

The house of Valentino debuted eco-friendly sneakers featuring a bio-based material stripe, nylon studs, and a partially recycled rubber sole with studs along the back. This is not the first initiative that Valentino has taken in order to become a more sustainable company. Nearly ten years prior, Valentino vowed to remove all hazardous chemicals from its supply chain by 2020 in addition to ceasing production of garments with animal fur.

Luxury Brands Are Adopting Sustainability Logos

Valentino is not the only designer label promoting sustainable products, Louis Vuitton has introduced a handbag collection made from eco-felt. The collection consists of three classic bags, the Keepall, Keepall XS, and the Soft Trunk, reworked in a shimmering sustainable material. The mixed resources in the collection are crafted using 43 percent certified organic cotton and 20 percent recycled wool, the chains and corners are produced with 70 percent recycled plastic. The luxury brand makes use of 100 percent recycled polyester sourced from deadstock for the lining of the bags.

Luxury Brands Are Adopting Sustainability Logos

In addition, Prada has created one of the most popular handbags in the fashion influencer community, the Prada re-edition nylon bag. Nylon has been an essential part of the Prada brand for decades, and now instead of virgin nylon, every handbag is made with regenerated-nylon yarn that can be recycled an infinite number of times. The nylon is made using yarn sourced from discarded plastic such as fishing nets, plastic bottles, and carpets collected from landfills and oceans across the planet. The nylon goes through a chemical de-polymerization procedure, purifying it before production. Prada’s initiatives have reduced carbon emissions of CO2 by 65,100 tons.

Luxury Brands Are Adopting Sustainability Logos

Luxury fashion houses have taken a major step in the sustainability movement and you should too. One of the best ways you can lower your personal carbon footprint as a consumer is to shop sustainably at luxury consignment stores like DoubleTake. Browse our collection online and shop sustainable picks from Valentino, Louis Vuitton, and Prada.