What to Wear to Taylor Swift’s Eras Tour

What to Wear to Taylor Swift’s Eras Tour

Written by Kathryn Andes

Taylor Swift, the pop icon currently dominating Billboard’s hot 100 list, has released tour dates for her Eras tour. Since the debut of her latest album, “Midnights” rumors are circulating that her previous albums like Speak Now and 1989 will be rerecorded and released. Will you be attending one of Swift’s shows in 2023? Since the artist will perform multiple songs from all of her albums, her fans, often referred to as Swifties, will have many different fashion eras to choose from. Since Swift has been such a huge influence on pop culture and fashion, there will be a multitude of fashion choices for every aesthetic of her fan base. Let’s get into some of our favorite looks. 

Here’s what you should wear to the Eras concert based on each Taylor Swift album. 

1. Taylor Swift

What to Wear to Taylor Swift’s Eras Tour

 Source: Google Images

The album that started it all. The original Taylor Swift album featuring songs like “Picture To Burn” and “Tim McGraw” remained true to its time period. Fans can remake Taylor’s outfit from the “Picture To Burn” music video by pairing a sleeveless black dress with black heels or boots, large hoop earrings, a black and gold smokey eye, and curled ponytail. Shop all the pieces you need to recreate her look at DoubleTake

Dress: Alice & Olivia
Shoes: Giuseppe Zanotti
Clutch: Tom Ford
Earrings: Jenny Bird

2. Fearless

What to Wear to Taylor Swift’s Eras Tour

Source: Google Images

One of the most popular songs from the “Fearless” album is “You Belong With Me”, which Swift re-recorded in 2021, reviving fan’s love of the love song, even going viral on TikTok. The main themes from the 2008 music video were teenage beauty, the girl next door, and of course love. At the end of the video the artist wore a white prom dress for her big makeover reveal. You can recreate her look with luxury pieces from DoubleTake. 

Dress: Lovers + Friends
Shoes: Jimmy Choo
Clutch: Judith Leiber
Bracelet: John Hardy

3. Speak Now

What to Wear to Taylor Swift’s Eras Tour

Source: Pinterest.com

“Speak Now” is best known for Taylor’s vibrant, flowing purple dress on the album cover. She made a fashion statement by using bold colors such as violet, scarlet red, and midnight blue in her ever evolving style, and you’re in luck because we have the perfect purple dress to recreate her look for the Eras tour.

Dress: Pamella Roland
Clutch: Judith Lieber
Shoes: Valentino

4. Red

What to Wear to Taylor Swift’s Eras Tour

Source: Pinterest.com

In 2012 Swift had a huge influence on women’s fashion and pop culture. Her preppy style complete with high waisted shorts, striped boat neck tops, peter pan collars, and fedoras made for a distinct hipster style. You can see her style shine through in the music video for “We Are Never Ever Getting Back Together”. Shop pieces to recreate the look here

Top: Brunello Cucinelli
Pants: Dolce & Gabbana
Handbag: Prada
Shoes: Chanel
Scarf: Burberry

5. 1989

What to Wear to Taylor Swift’s Eras Tour

Source: Pinterest.com

In the music video for one of Taylor’s most popular songs from the 1989 album, she wore a white blouse paired with khaki brown pants, loafers, and a gold toned bracelet. She also made the debut of her trademark cat eye sunglasses in the “old hollywood” safari themed music video. You can recreate her look with these designer pieces. Don’t forget to add a bold red lip to complete the look. 

Top: The Row
Pants: Akris
Shoes: Chanel
Handbag: Nancy Gonzalez
Sunglasses: Longchamp
Bracelet: David Yurman

6. Reputation

What to Wear to Taylor Swift’s Eras Tour

Source: Google Images

Reputation is known as Swift's revenge album, equipped with songs like “I Did Something Bad”, “Dress”, and “Getaway Car” all emitting main character energy. Her music took a major turn during this album, inevitably changing her reputation as an artist. During her performances she wore daring black outfits, sparkles, glitter, and all things shimmer. Get her look with this Pamella Roland sequin dress

Dress: Pamella Roland
Clutch: Tom Ford
Boots: Schutz
Belt: Gucci

7. Lover

What to Wear to Taylor Swift’s Eras Tour

Source: Pinterest.com

The Lover album is all about a healthy new love, not only with a romantic partner, but also with yourself. We saw pinks, blues, and purples in this album from the front cover to outfits in her music video, and performances. This Pamella Roland pink sequin dress is the perfect “lover” outfit to wear to the Eras concert. Pair it with pink accessories and pink lipstick to match. 

Dress: Pamella Roland
Clutch: Judith Leiber
Shoes: Fendi
Earrings: Jenny Bird

8. Folklore

What to Wear to Taylor Swift’s Eras Tour

Source: Google Images

Taylor’s music shifted again in 2020 when she debuted her folklore album. She swapped sparkly jumpsuits for knitted cardigans and combat boots. Following her most popular song from the album, “Cardigan”, fans found dupes for her cream cardigan as seen in the music video. In the past two years, the artist’s style has consisted of plaid coats, cozy sweaters, and flowy dresses, taking on more of an indie look. Shop cozy cardigans online at DoubleTake.

Cardigan: Escada
Skirt: Chanel
Boots: Jimmy Choo
Earrings: Fine Jewelry

9. Evermore

What to Wear to Taylor Swift’s Eras Tour

Source: Google Images

On the cover of the Evermore album, Taylor sports a long braid and an oversized plaid coat. She leaned into her new indie style even more in her 2021 album. The singer donned autumn colors such as brown, red, rust, orange, and black. Fans recreated the look by styling french braid hair dos and comfy plaid coats for the fall. You can create your own Evermore look with oversized plaid coats and Chelsea boots from DoubleTake. 

Jacket: Isabel Marant Etoile
Pants: Racil
Boots: La Canadienne

10. Midnights

What to Wear to Taylor Swift’s Eras Tour

Source: Google Images

Taylor Swift announced her most recent album on Friday October 21, 2022, giving fans just enough time to assemble the perfect Halloween costume based on her song “Bejeweled”. In the music video Swift was clad in bejeweled garments such as a sparkly bodysuit, colorful jewelry, and crystal cat eye makeup to match. 

Top: Tom Ford
Pants: Celine
Shoes: Charlotte Olympia
Bracelet: Lisa Jenks
Bangle: Jenny Bird
Earrings: Ippolita

Which Taylor Swift era will you be dressed as at her concert? Let us know in the comments below and shop these “Swiftie” inspired pieces in-store and online. Follow us on Instagram, Facebook, and TikTok


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